My last assignment with DRAFTFCB was leading a team to pitch and win the Aramark business.
Our challenge was to rebrand Aramark in a more contemporary, future-focused manner. One that puts their people and their customers first. And one that represents an organization built of dreamers and doers.
A short video of how we took the existing equity of the Aramark logo and turned it towards the future, better representing Aramark’s core value of “people first.”
This ad launches the first day of a new Aramark. It includes the new brand line We Dream. We Do. Positioning Aramark as an innovative organization that is also capable of executing on those innovations.