mcgrath creative

creative direction | art direction | design
Aramark

Aramark Rebrand

 

My last assignment with DRAFTFCB was leading a team to pitch and win the Aramark business.

Our challenge was to rebrand Aramark in a more contemporary, future-focused manner. One that puts their people and their customers first. And one that represents an organization built of dreamers and doers.

Aramark Logo Exploration

A short video of how we took the existing equity of the Aramark logo and turned it towards the future, better representing Aramark’s core value of “people first.”

Aramark Day One print

 

This ad launches the first day of a new Aramark. It includes the new brand line We Dream. We Do. Positioning Aramark as an innovative organization that is also capable of executing on those innovations.

Aramark Day One video