mcgrath creative

creative direction | art direction | design
Children’s Hospital

Children’s Hospital—television

This campaign features real stories of real Children’s Hospital patients. It is intended to educate that Children’s Hospital is the place to go for both serious and less-serious medical needs because above all, “nobody knows children like Children’s.”

CDs: Mary Knight, Tom Scherer
AD: Michael McGrath
CW: Steve Utaski
Producer: Jenn Allen
Director: Susan Buster Thomas
Music: Michael Cozzi

Children’s Hospital—print

CDs: Mary KnightTom Scherer
AD: Michael McGrath
CW: Steve Utaski
Photographer: Rosanne Olson