mcgrath creative

creative direction | art direction | design
Motorola

MOTOROLA

COPY: ONE PERFORMANCE INSPIRES ANOTHER. Introducing MOTOACTV. The GPS fitness tracker that intuitively uses music to push you to new levels of athletic performance. Life. M Powered.
CD/AD: Michael McGrath
CW: Laura Keeler
Photographer: Sandro
Retoucher: Karyn Bieneman