mcgrath creative

creative direction | art direction | design
Precor Inc


Precor Fitness Equipment had secured space leading into The International Health, Racquet & Sportsclub Association trade show. They had no new products to feature so we utilized the space to taunt all the fitness gurus attending the event choosing to take the escalator over the stairs. Even though there were no new products to share, Precor got the press talking about their marketing.
CD: Tom Scherer
AD: Michael McGrath
CW: Chuck Snavely