mcgrath creative

creative direction | art direction | design
Sharpie

Sharpie Music Video

Sharpie Music Video featuring California Wives “Purple”

We put out a call for Sharpie fans to submit creations that would appear in the first ever Sharpie music video. Hundreds of submissions were then featured alongside the band. Created a video for the band and cut down to a :30 second spot that aired during the MTV Music Video Awards.
CD/AD: Michael McGrath
AD: Zack Fagin
Director: Benjamin Flaherty

Sharpie Films

 

 

 

 

Sharpie presents its latest installation of films featuring artists using Sharpie markers in their creations.
CD/AD: Michael McGrath
AD: Zack Fagin
Director: David Holm
Music: Ellis Hawes

SHARPIE DIGITAL BANNERS

Digital ad placement tying Sharpie advocates featured in TV and online films to specific products. Linked directly to Sharpie.com product pages.
CD: Michael McGrath
AD: Zack Fagin

Sharpie VMAs Digital

 

 

 

This was a series of online call-to-actions asking Sharpie fans to submit artwork that would then be used in the development of the first ever Sharpie Music Video to air during the MTV Video Music Awards.
CD: Michael McGrath
AD: Zack Fagin