mcgrath creative

creative direction | art direction | design
Starbucks Coffee Co.

Starbucks Coffee Canada Brand Campaign

This is the first brand campaign Starbucks Canada ever produced. While established in the U.S., Starbucks lagged behind Canadian darling Tim Hortons. We had to postion Starbucks as a comfortable place to enjoy any time of day. A sharp contrast to the QSR feel of Tim Hortons.
ECD: Stanley Hainsworth
CD/AD: Michael McGrath
CW: Ethan Johnson
Photographer: Peter Leverman
Illustrator: Michael McGrath

Tazo Tea

 

 

 

Print campaign promoting new Tazo tea flavors available at various retail outlets.
CD: Michael McGrath
AD: Larry Weiner
CW: Ethan Johnson