mcgrath creative

creative direction | art direction | design
recent work

RECENT WORK—HERITAGE BANK

 

 

 

Print Advertising

 

 

 

 

Web page takeover

 

Heritage Bank in Times Square

 

Aramark Rebrand

 

My last assignment with DRAFTFCB was leading a team to pitch and win the Aramark business.

Our challenge was to rebrand Aramark in a more contemporary, future-focused manner. One that puts their people and their customers first. And one that represents an organization built of dreamers and doers.

Aramark Logo Exploration

A short video of how we took the existing equity of the Aramark logo and turned it towards the future, better representing Aramark’s core value of “people first.”

Aramark Day One print

 

This ad launches the first day of a new Aramark. It includes the new brand line We Dream. We Do. Positioning Aramark as an innovative organization that is also capable of executing on those innovations.

Aramark Day One video

 

Sharpie Music Video

Sharpie Music Video featuring California Wives “Purple”

We put out a call for Sharpie fans to submit creations that would appear in the first ever Sharpie music video. Hundreds of submissions were then featured alongside the band. Created a video for the band and cut down to a :30 second spot that aired during the MTV Music Video Awards.
CD/AD: Michael McGrath
AD: Zack Fagin
Director: Benjamin Flaherty

Sharpie Films

 

 

 

 

Sharpie presents its latest installation of films featuring artists using Sharpie markers in their creations.
CD/AD: Michael McGrath
AD: Zack Fagin
Director: David Holm
Music: Ellis Hawes

VALSPAR

Series of posters for Valspar. Each was silk screened using actual Valspar paint.
GCD: Gigi Carroll
CD/AD: Michael McGrath
CD/CW: Drew Donatelle
AD/Designer: Kristin Haley
Screen Printing: Delicious Design League

 

This video tells the story of how we created these posters.