Web page takeover
Heritage Bank in Times Square
My last assignment with DRAFTFCB was leading a team to pitch and win the Aramark business.
Our challenge was to rebrand Aramark in a more contemporary, future-focused manner. One that puts their people and their customers first. And one that represents an organization built of dreamers and doers.
A short video of how we took the existing equity of the Aramark logo and turned it towards the future, better representing Aramark’s core value of “people first.”
This ad launches the first day of a new Aramark. It includes the new brand line We Dream. We Do. Positioning Aramark as an innovative organization that is also capable of executing on those innovations.
Sharpie Music Video featuring California Wives “Purple”
We put out a call for Sharpie fans to submit creations that would appear in the first ever Sharpie music video. Hundreds of submissions were then featured alongside the band. Created a video for the band and cut down to a :30 second spot that aired during the MTV Music Video Awards.
CD/AD: Michael McGrath
AD: Zack Fagin
Director: Benjamin Flaherty